Task A: Problem/Opportunity Statement
Instructions for Task A: In the Response row, write out the problem/opportunity statements for the scenario for each of the team members.
Response to Task A:
Global Communication can increase profitability by concentrating on employee satisfaction, expanding customer base and providing new product and services to existing and new customers.
Generic Benchmarking—The purpose of generic benchmarking is to identify potential solutions to the problem statements defined in Task A. You will do this by looking at how companies in other industries have dealt with similar issues.
Task B1: Generic Benchmarking: Topics
Instructions for Task B1: In the Response row, identify the topics for which you need information in order to identify potential solutions to the problems identified in Task A.
• In the Response row, list three to five topics that you will research in peer-reviewed journals, on Web sites, and in popular publications such as......

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Title: Global Communication Generic Benchmarking
Approximate Word Count: 1432
Approximate Pages: 6 (250 words per double-spaced page)

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