MKT 257K
Case Analysis #4

General Electric (GE) Appliances

Definition of Problem(s)
Larry Barr was recently promoted to district sales manager of CAMCO, a division of GE based out of Canada. There are 3 divisions within CAMCO: Hotpoint, GE Appliance division and GSW appliance division. Barr's new position was responsible for allocating the sales quota/bonus among his team, which is received 3 months (October) before that start of the next year (January) and throughout the end id the year (December). He had two weeks to complete this task in five territories. This job is important because Barr must allocate appropriate so that each salesperson can top there potential. If salespeople do not reach their goal then, they can face up to a 25% decrease in salary and the company could lose significant market share. Each salesperson is promised 75% of there total salary as base; the rest is compensated based on sales performance. Another main issue is that due to Barr's newness to......

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Title: Grad Student
Approximate Word Count: 705
Approximate Pages: 3 (250 words per double-spaced page)

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