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Frito-Lay Inc.
Memo
Date: March 19, 2007
Re: Frito-Lay's French Onion Dip Analysis
Frito-Lay has decided to introduce a new product; sour cream based French Onion dip. However, there are two markets this new dip can be marketed in; the chip dip market along with all other Frito-Lay products or the vegetable dip market, an entirely new market for the company.
There are certain assets and/or resources, as well as capabilities, that the company possesses that may help to uncover the best market for the new French Onion dip product.
One of Frito-Lay's best assets is its brand. The company has a national reputation for being a quality salty food manufacturer. Strong channels of distribution exist for the brand as well. Physical assets of the brand include distribution centers and the trucking fleet. This brand channel also has very powerful capabilities; new products of similar distribution type can be placed in both mom and pop shops and supermarkets across the nation......
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Title: Frito Lay Inc
Approximate Word Count: 990
Approximate Pages: 4 (250 words per double-spaced page)
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