Dollar General Industry and Competitive Analysis

INDUSTRY

The first step to understanding a company is to examine its industry. There are four main areas to consider when analyzing an industry. These include:

• Competitors

There are several different types of stores within the discount retail industry, and for comparison's sake, the industry is further broken into many segments. DG is in the market segment known as the dollar store category. As a result, competitors such as Wal-Mart are in the same industry but not the same peer group. Comparisons will be made throughout this report to Wal-Mart and other big firms because they tend draw some of the same customers.

• Customers

Retail merchandise stores attract many different types of people. For example, Wal-Mart targets all income level households, whereas dollar stores such as DG serve "need-to" shoppers. More specifically, the target customers of DG are normally in towns with less than 20,000 people......

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Title: Dollar General Industry And Competitive Analysis
Approximate Word Count: 1595
Approximate Pages: 7 (250 words per double-spaced page)

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