EXECUTIVE SUMMARY

This project has helped us immensely in preparing for the final examination, as the information we have gathered for this was a brief summary of all we have studied in our methods in business research class. This has not only helped us in understanding of how to conduct a research but also in collecting data either primary or secondary.

P&G is an international Company reaching out to almost the entire world population with more than 250 brands in 130 countries. The product we have chosen is "Pert Plus", which is according to P&G is in its declining stage. We made our hypothesis as per to the information provided by the company. In order to gather information; first we found out the causes of decline and consumer behavior towards "Pert Plus". After that we collected primary and secondary data, through various sources of information. Then we made the research design, did simple random sampling, and then we analyzed the questionnaire.

Besides this, we also......

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Title: Research On Pert Plus
Approximate Word Count: 6188
Approximate Pages: 25 (250 words per double-spaced page)

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