GAP ANALYSIS: HARRISON-KEYES

Gap Analysis: Harrison-Keyes
Student Name
University of Phoenix


Gap Analysis: Harrison-Keyes
Harrison-Keyes, Inc., in an effort to remain competitive in the global publishing industry, has begun implementing a new publishing strategy. With much debate and dissent, Harrison-Keyes leadership arrived at the decision to pursue a new electronic book publishing initiative that promises to offer larger profit margins and revive its waning performance in the publishing industry. HK is currently facing several challenges with this new strategy as the company replaces CEO, Meg McGill with William Guardo. Guardo greatly differs on his view of e-publishing than the former CEO. He favors traditional publishing, has little high-tech experience, and is not a big fan of e-books, (University of Phoenix, 2007). However, Guardo is open to the idea of e-publishing and has given his leadership team 30 days to address the oversights in planning and implementation......

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Title: Gap Analysis Harrison-Keyes
Approximate Word Count: 3524
Approximate Pages: 15 (250 words per double-spaced page)

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