"Choose an industry and apply a suitable external analysis model. Critically analyse the model"

Introduction 1.1

This assignment analyses and examines the different forces influencing the U.K fast food industry "An industry can be defined as a group of companies offering products or services that are close substitutes for each other. Close substitutes are products or services that satisfy the same basic consumer needs" (Hill, Jones, 1995)

Forecasted figures show the fast food industry in the U.K will generate estimated revenue of 8.8 billion pounds in 2006 which would be a 2.8% increase on 2005 figures. Growth is expected to slow down in 2007, with a 2.4% increase (www.keynote.co.uk)

Background on Porter's Five Forces model 1.2
Porter 1982 puts forward the theory that "analysis normally begins with a general examination of the forces influencing the organisation". Michel Porter's contribution has heightened "understanding of the competitive environment of the firm, and......

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Title: Strategic Analysis
Approximate Word Count: 3041
Approximate Pages: 13 (250 words per double-spaced page)

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