Paul Rand: Graphic Designer
15 August 1914 -- 26 November 1996
by Michael Kroeger
Part One -- Entire Interview -- Wednesday 08 February 1995 -- 09:00 am
I studied with Paul Rand in Brissago, Switzerland in the summer of 1981. I was happy to talk with him briefly during his visit to Arizona State University in early February 1995. The topic were varied but we came back to design and an article I was working on at the time called Graphic Design Education Fundamentals.
Part of these talks had to do with graphic design, design philosophy and design education. The following excerpts are from these meetings.
(Paul and Marion Rand, and Mookesh Patel enter my office. The location is in the School of Art at Arizona State University, Tempe, Arizona)
Paul Rand: This little girl that came to see me on the FedEx, all she had to do is make this blue, so she could see it. Here they had the opportunity to eliminate one vertical and they did not. What would they do with all one color,......

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Title: Paul Rand
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