Broadcasting and Programing

Steiner's Model

Steiner's model on programming preferences and broadcasting choices tries to
show how stations come to the conclusion of what programming to show. This model
goes on the assumption that broadcasters will go after the largest audience
possible.

Going on the information given about this hypothetical situation, we can predict
what each of the four stations in this market will show.

There are three distinct audience preferences. The first groups of 1200 viewers
has a first programming preference of sitcoms and a second choice of soaps. The
second group numbers 900 viewers and would pick cops first and soaps second. The
third group, 500 viewers, likes soaps first and sitcoms and their second choice.

This model says that the audience will watch their first choice first and then
the second choice, but only is their first choice is not available.

Let's say that the Federal Communications Commission licenses station A in their
market. Looking......

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Title: Broadcasting And Programing
Approximate Word Count: 1716
Approximate Pages: 7 (250 words per double-spaced page)

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