Merging any two companies requires change management communications to ensure employee promotion and trust in the business decision. However when the merger is among two of the nation's most recognized brands, the change has greater impression and expectations are higher.

The year of 1992 was the worst year on record for Sears, losing almost 4 billion dollars on over 52 billion dollars in retail sales. The early and mid 1990s were truly trying times for the retail giant and tested the will and resolve of managers and employees alike. During this time the company was in near shambles, morale was low, revenues were suffering, and the bottom line was hemorrhaging red ink. This was in stark contrast to nearly a century of stellar results that Sears had comfortably enjoyed. For Sears, something needed to be done, and fast!

January 22, 2002 Kmart filed bankruptcy, closed nearly 600 stores and fired 57,000 employees, with $17 billion in assets, is the biggest ever for an U.S.......

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Title: Kmart/Sears
Approximate Word Count: 1607
Approximate Pages: 7 (250 words per double-spaced page)

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