Environmental Forces:
Environmental forces are something that is intangible but somehow it still affects your firm¡¦s operation. Therefore, these environmental forces can be divided into groups such as internal and external forces. In the Cathay Pacific Airway case, the internal forces can be considered as its human resource management, since the labor cost is its main concern. In addition, government policies, competitors and customer satisfaction will be considered as its external forces.

Internal forces:
Cathay Pacific is currently paying extremely high salaries to its employees. This situation not only causing Cathay Pacific to lose profits but also become one of their disadvantage. According to the research, Cathay Pacific has been known as the highest salary paid Airline Company. In other words, there is no doubt why Cathay Pacific cannot raise their profit margin. Cathay Pacific really has to work on their human resource management in order to cut down their labor......

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Title: Environmental Forces For Cathay Pacific
Approximate Word Count: 1176
Approximate Pages: 5 (250 words per double-spaced page)

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