SAN FRANCISCO, March 26 — Yahoo is moving to secure a position on the next Internet battleground: Web search and advertising on cellphones.

The company plans to announce on Tuesday that it is creating a mobile advertising network that will allow marketers to place ads not only on its mobile services, but also on those of other online publishers. And Yahoo is offering tools to help publishers customize their content for easier use with its mobile search service.

Yahoo's network of publishers at this point is tiny — three Web services, including MobiTV, a video service to be used with cellphones; Opera, a maker of Web browsers; and Go2, a Yellow Pages site. But the company said it planned to expand the network quickly over the next few months.

"We are being very aggressive on mobile and moving extremely fast to get the building blocks in place," said Steve Boom, Yahoo's senior vice president for broadband and mobile. "We felt that business services for publishers is......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Yahoo To Offer A Network For Web Ads On Cellphones
Approximate Word Count: 515
Approximate Pages: 3 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on Yahoo To Offer A Network For Web Ads On Cellphones, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!