Summary and book report
The Service Advantage: How to Identify and Fulfill Customer Needs
Karl Albrecht, Lawrence J. Bradford.
Homewood, Ill.: Dow Jones-Irwin
HF5415.5 .A43 1990
Summary:
According to this book, to know your customer is the basis thing for a success business. A good way to learn to do something better is to observe in action those who do it very well. The company who know their customers better than anyone else has more chance to success. In order to know your customers first of all is to know what a customer is. There are several tips you should keep in mind:
(1)A customer is the most important person in any business. (2)A customer is not dependent on us. (3)A customer is not an interruption of our work. He is the purpose of it. (4)A customer does us a favor when he comes in. (5)A customer is an essential part of our business, not an outsider. (6)A customer is not just money in the cash register. (7)A customer deserves the most courteous attention we can......

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Title: How To Identify And Fulfill Customer Needs
Approximate Word Count: 1575
Approximate Pages: 7 (250 words per double-spaced page)

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