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Snapple Beverage Company


Snapple Beverage Company started in 1972 as Unadulterated Food Corporation, which was founded by three New York City friends – Leonard March, Hyman Golden and Arnold Greenberg. The company’s first beverage was Snappy-apple, a carbonated apple juice. The name was later shortened to Snapple, which ultimately became the company’s new name. Snapple was a company that did not follow traditional product and marketing rules. The three founding friends believed in a philosophy of following their instincts and taking risks, knowing that there would be some failures along the way. Today, Snapple continues to follow this philosophy with their creative flavor combinations and quirky marketing campaigns which has helped to make Snapple beverages a major player in today’s beverage market. Snapple also believes in keeping their customers closely involved in the evolution of their product line so that they are producing products and flavor combinations that...

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Title: Marketing Management
Approximate word count: 3156
Approximate pages: 13 (250 words per double-spaced page)

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