The Impact of skinny models on Eating Disorders and Women's Purchasing Behaviour

Literature Review


The literature review focuses on literature regarding the links between the use of skinny models in advertising, the purchase decision, women's feelings of self worth, dissatisfaction with their own body and eating disorders.

Models and the Ideal Body Shape

Research in an article by Fay and Price (entitled "Female Body-shape in Advertisements") found that the body shape of contemporary models in advertisements has reduced since the 1950s. Over the past 15 years the media had represented a very thin body, which was found to be clinically underweight.

They point out that "The particular set of physical characteristics perceived as beautiful and desirable is a social construct that can vary dramatically across cultures and across time within a culture."

In the journal "in pursuit of identity" reference from Gordon 2000 states "the proliferation of photographic and......

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Title: Impact Of Skinny Models On Eating Disorders And Women's Purchasing Behaviour
Approximate Word Count: 1227
Approximate Pages: 5 (250 words per double-spaced page)

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