Site selection is the process of choosing the optimal location for a business based on accessibility to and availability of customers as well as considerations such as space costs, size, and other physical characteristics, zoning regulations, investment tax credits, and the quality of the available workforce. The greater the perceived value of the goods offered, the greater the effort a consumer is willing to expend in order to reach the seller's place of business. For example, a grocery store in a rural area with limited competition does not have to worry about accessibility as much as a dry cleaner in an urban area with numerous competitors.

The very first thing that Mr. Elmer Eggen needs to do is to do an extensive market research to gather information on the fast food restaurant market in China. This research would seek to answer questions relating to the four P's of marketing – Price, Production, Promotion and Place. For the purpose of this case we will focus our......

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Title: Miss
Approximate Word Count: 1953
Approximate Pages: 8 (250 words per double-spaced page)

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