Current Market
The market size of coffe maker industry is $498.80 MM as of 2003 growing 5.3% from $473.0 MM in 2002. A survey report1) tells that 47% of coffee drinkers drink at home, 25% at work, 3% in a coffeehouse, 3% in a restaurant and 10% on the go. It also shows about how they made coffee that 8% used percolators, 3% hand drips, 56% electric drips, 1% French press and 4% espresso machines. The other report2) says most of the electric drip models examined were of little variance in overall ratings of convenience and design. In terms of price, espresso machines which are different in making process from drip types and percolators were the most expensive. But as the coffee industry expands, consumers tend to more care about quality and brand. This trend implies there will be increasing needs of higher quality and strong brand.

Creation of New Market
New products should meet needs of high quality while maintaining or upgrading the current convenience level. High prices of......

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Title: Home Appliances Company : Strategy For Coffee Maker Business
Approximate Word Count: 469
Approximate Pages: 2 (250 words per double-spaced page)

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