Executive Summary Report

Kodak at a Crossroads:
The Transition from Film Based to Digital Photography



March 26, 2007

The world we live in is evolving and advancing at a staggering pace, and in the digital technology/photography industry companies are finding that in order to survive intense competition they must abandon old business strategies that centered on traditional film processing and embrace strategies that focus on digital photography. For decades, Kodak thrived on a classic business model: sell lots of cameras at low prices in order to mark up profits on the inks, chemicals, and papers used for creating the prints. This strategy collapsed as the digital revolution and foreign competitors found a way to improve the technology at a cheaper price and at a much improved rate. As a result of these driving forces, Kodak no longer controls the photography business. That is the key issue that Kodak is facing. Is Kodak up for this challenge? Can Kodak......

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Title: Kodak At The Digital Crossroads
Approximate Word Count: 1966
Approximate Pages: 8 (250 words per double-spaced page)

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