In recent years, due to the enormous amount of environmental pollution which directly connects with many manufactures and consumers, environmental issues have been noticed increasingly (Arnould, zinkhan and Price 2004). Because of the attention of the society, more and more firms starting to accept the responsibility of being less harmful to the environment. Companies which adopt policies of environmental sustainability and develop strategies such as ¡§Green Marketing¡¨ or ¡§Environmental Marketing¡¨ are not only to reduce the environmental damage but to increase the profit of themselves (Kotler and Armstrong 2004).

The Green Marketing trend is getting popular in many different firms; Epson is an example of it. It has made an environmental policy in order to harmonizing their business with the global environment (Epson 2006). The company claims that they will follow the policies which are: providing earth-friendly products, recycling used products and changing the......

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Title: Green Marketing
Approximate Word Count: 426
Approximate Pages: 2 (250 words per double-spaced page)

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