Background

Starbucks coffee has pursued rapid expansion both at home and abroad. In mid- 2004, Starbucks could boast more than 7,800 outlets around the world, and chairman Howard Schultz and CEO Orin Smith have no plans to slow the growth,
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The company planned at least 1, 300 more stores in 2004 and has a long term goal of reaching 10, 000 outlets in the United States alone. The president's vision is that the company ?Starbucks?could have as many as 15,000 international stores.
Today Starbucks has nearly 1, 500 store outlets in the United States including Europe , Pacific Rim ,Middle East and Mexico.
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Most of Starbucks international stores are now operated as joint ventures with local companies. Starbucks has to go fast or lose the opportunity ? and a local partner can facilitate rapid development of a new market. Executives are learning to adapt the company's operating methods and product offerings to better suit local conditions and tastes.

1)    ?How could......

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Title: Starbucks Coffee
Approximate Word Count: 672
Approximate Pages: 3 (250 words per double-spaced page)

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