Harley-Davidson Motor Company was founded in 1903 by William S. Harley and Davidson brothers and has come to symbolize the all-American attributes of individuality, freedom and passion for adventure.
Harley-Davidson produced by 1950 uniquely styled motorcycles that inspired an unusually high degree of brand loyalty achieving a 60 percent to 70 percent of US market share. By 1960 Japanese motor companies hit the country with quality motorcycles for cheaper prices because of a hug structure and efficient production techniques and a strong advertising campaign.
In 1969 AMF, a recreational equipment conglomerate, bought the company and manage it focusing in its worthy products so by 1976 Harley-Davidson offered 4 models while Japanese companies offered 20 to 25 models and its market share dropt to 5 percent. But still they where leaders of the heavy bikes market -700cc and up.
With the 80s Harley-Davidson started its revitalization program with the government help. A 5-year tariff......

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Title: Harley-Davidson Motor Co., Inc.:Defending A Piece Of Domestic Pie
Approximate Word Count: 768
Approximate Pages: 4 (250 words per double-spaced page)

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