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The Marketing Communications Mix

The product I have chosen to analyse is the sunsilk colour collection which is a range of shampoos to wash your hair. This is a range branding strategy which is a number ol related products grouped together. They are a shampoo, conditioner and leave in cream. The audience for this product is aimed at women in their 20s with blonde hair. This impression is given because the advert in the magazine uses a young woman with blonde hair to advertise the shampoo product. The main communications tool for this campaign is the magazine advert as the brand description uses a lot of detail aboul the product on the advert with some words being highlighted to stand out. i.e. 'Blonde brighten, enliven, enriched, intensify, shine, everyday, brilliance' Most of these words are adjectives used to sell the product to the audience. The advert also uses a brand logo so the consumer identifies the brand and it gives the brand identity and is more recognisable....

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Title: Marketing Communications
Approximate word count: 1732
Approximate pages: 7 (250 words per double-spaced page)

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