Everyday 3,000 children start smoking, most them between the
ages of 10 and 18. These kids account for 90 percent of all new
smokers. In fact, 90 percent of all adult smokers said that they first
lit up as teenagers (Roberts). These statistics clearly show that
young people are the prime target in the tobacco wars. The cigarette
manufacturers may deny it, but advertising and promotion play a vital
part in making these facts a reality (Roberts).

The kings of these media ploys are Marlboro and Camel.
Marlboro uses a fictional western character called The Marlboro Man,
while Camel uses Joe Camel, a high-rolling, swinging cartoon
character. Joe Camel, the "smooth character" from R.J. Reynolds, who
is shown as a dromedary with complete style has been attacked by many
Tobacco-Free Kids organizations as a major influence on the children
of America. Dr. Lonnie Bristow, AMA (American Medical Association)
spokesman, remarks that "to kids, cute cartoon characters......

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Title: Student
Approximate Word Count: 743
Approximate Pages: 3 (250 words per double-spaced page)

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