Questions for Discussion

1. What are the different ways in which Wild Planet gains insight into customers' opinions? Are the insights gained from its market research worth the costs?

Wild Planet gains insight through market research, but not in the conventional way like other companies would. Wild Planet is creative with their market research and has many different ways to collect this information. Observe kids with "Ethnographic Research" were they study kids in their natural play environments. This allows Wild Planet to gain valuable insight into the world of the kids and natural play habits. Wild Planet can then process the information and use this information to best fit the kids and parents opinions on the toys they should produce. Wild Planet does not gather research in the conventional way, but go out of their way to collect more accurate information and feedback. Wild Planet goes out and follows kids around in everyday life and visits their homes to gain insight using......

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Title: Reebok Shoe Discussion Case
Approximate Word Count: 1124
Approximate Pages: 5 (250 words per double-spaced page)

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