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Interflora’s e - commerce



Outline


A. Presentation

I- Presentation of the Interflora company and its delivery organization through its network
a) Presentation of the Interflora company
b) How it works?

II- Presentation of the Problematic

B. Strategic Marketing Planning Process

I- External and Internal Analysis
a) External Analysis
b) Internal Analysis

II- SWOT Analysis
a) Opportunities
b) Threats
c) Strengths
d) Weaknesses

III- Future Objectives
a) Why is the E-commerce environment attractive for Interflora?
b) Future Objectives

IV- E-Marketing Strategy

V- E-Marketing Plan
a) Product
b) E-Pricing
c) E-Distribution
d) E-Promotion

C. Recommendations and Conclusions

I- Recommendations

II- Conclusions








A. Presentation


Our study will focus on the French market. But of course, the Interflora French website will have interface with all others Interflora websites...

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Title: Ecommerce : Interflora
Approximate word count: 7785
Approximate pages: 32 (250 words per double-spaced page)

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1. Ecommerce : Interflora
   

   Ecommerce : Interflora. Interflora’se - commerce Outline A. Presentation
   I- Presentation of the Interflora company and its delivery ...