An often repeated military saying is, ‘know your enemy'. In the marketing world this mantra can be applied; ‘know your target', the more specific and insightful we are on this, the more affective our campaign will be, in influencing a greater target audience, hence, a greater income. Newsweek grasps many consumers already; however, mainly doing so by primarily male representations, discourse, attitudes and textual features. These factors can be modified to provoke a greater and beneficial target audience. With the variety of target audiences presented already by my colleges, one may ask, which one is the best for accumulating the most revenue and reliability to the magazine while promising not to lose focus on Newsweek's primary core values?

Males with superior intellect; males with a thirst for knowledge; male in power; through these dated representations of men, Newsweek emulates a crude representation of the typical business man. These representations are constructed......

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Title: Advertisement
Approximate Word Count: 726
Approximate Pages: 3 (250 words per double-spaced page)

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