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Rusty Presendorfer
January 12, 2007
Summary of a Product analysis
Looking carefully at existing products that are similar to the one you are going to design is a very important part of the design process. To learn successfully from existing products you have to look at them with a 'critical eye'. Looking critically at products and asking questions about them is known as product analysis.
Analysing graphic products
When you analyse a product, you should always use the 5WM approach. This will act as a good starting point. For example, a point of sale display is a graphic product, so if you were analysing the point of sale display in the photo, you might ask the following questions.
Who is the product aimed at?
To answer this question, you have to think of the type of product being promoted. For example, soap powder is usually aimed at adults. Look to see if there are any visual clues. A visual clue is anything that helps you to understand what the designer's......
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Title: Summary Of A Product Analysis
Approximate Word Count: 1140
Approximate Pages: 5 (250 words per double-spaced page)
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Summary Of A Product Analysis
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