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Strategy Brief (Part I)
April 3, 2007
GOALS AND OBJECTIVES
The retail landscape has changed dramatically since the Gap's emergence as a powerhouse several decades ago. As the company has grown to become one of the giants of its industry, new challenges, including a more complex market and a more competitive landscape, have arisen that threaten to unseat the Gap from its casual-wear throne. Compounding the problem, the company has responded to this new competition by trying to change its brand identity, leaving its consumers confused and frustrated. Due to these internal and external pressures, the Gap is facing a decline in sales and revenue.
For the Gap to thrive, it must respond to the new retail landscape and its new competitors in an authentic way that will resonate with its core consumer. By reinvigorating the brand, the Gap has the opportunity to once again re-define the category.
Goal:
This plan will take advantage of the Gap's strengths and opportunities in......
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Title: Gap Marketing Strategy Plan
Approximate Word Count: 3054
Approximate Pages: 13 (250 words per double-spaced page)
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Gap Marketing Strategy Plan
Gap Marketing Strategy Plan. Strategy Brief (Part I) April 3, 2007 GOALS
AND OBJECTIVES The retail landscape has changed dramatically ... ... -
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