Subway
Introduction
Subway is the largest restaurant franchise in the United States. The Subway chain has been established for about 38 years and it has reached number one in increased percent sales and consumer awareness over time. Subway's accomplishments are mainly due to its brand awareness, product image and diversity in the fast food industry. However, in the presence of strong competitive pressure from its rivals, Subway has to make some strategic changes in order to prosper in the market place. This paper is aimed to give a thorough situational and SWOT analysis based on the facts presented in the case as well as internet updates. Additionally, some recommendations on Subway's marketing strategies that are specifically on product, price, promotion and competition will also be discussed.

Situational Analysis
History
In 1965 Fred DeLuca and his partner Dr. Peter Buck, founded Pete's Super Submarines restaurant in Bridgeport Connecticut, mainly with the intent of......

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Title: Global Communication Gap Analysis
Approximate Word Count: 2710
Approximate Pages: 11 (250 words per double-spaced page)

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