Southwest Airlines Case Summary

Southwest Airlines was originally named Air Southwest. It was started on March 15, 1967, by Rollin King and Herb Kelleher. Southwest Airlines is an American low fare airline based in Dallas, Texas. It is also the largest airline in the United States by number of passengers carried domestically in a year and the third largest airline in the world by number of passengers carried. Southwest is also one the most profitable airlines in the world posting a profit for 34 consecutive years.
September 11th was the worst day for airline companies around the world. There was close to a 20% drop off in airline traffic in the fourth quarter of 2001. The U.S. commercial airline industry was in turmoil and companies began taking out loans to cover a $3 to $8 million daily cash drain. Almost one fifth of the airline industries employees were laid off. U.S. carries lost a combined $7.8 billion in 2001, and 3.3 million dollars of that money came in the......

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Title: Southwest Airlines Case Summary
Approximate Word Count: 852
Approximate Pages: 4 (250 words per double-spaced page)

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