Martha Stewart: Insider-Trading Scandal

Martha Stewart has repeatedly denied any wrongdoing, despite the indictment. Why is her company being damaged by the scandal?

The corporation, Martha Stewart Living Omnimedia, Inc. is being viewed as the moral agent that is accountable for its ethical conduct. Martha Stewart branded herself as the ultimate last word on perfect living, and her image is being tarnished through the scandal. The publishing department within the organization, her television show was already suffering declining ratings and internet operations were taking heavy loses. Her image and company depends too heavily on the name which is associated with Martha's credibility and honesty. In addition, she wanted to ensure that Omnimedia stock price didn't fall, which in the long term would hurt the company's future earning. Martha's actions could cost the company $160 million dollars. In the beginn

What role has Stewart's image played in the insider-trading scandal?......

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Title: Martha Stewart Questionnaire
Approximate Word Count: 474
Approximate Pages: 2 (250 words per double-spaced page)

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