The KIA name derives from two Chinese characters, ‘ki' meaning ‘rising up' and ‘a' meaning ‘Asia'. KIA can therefore be roughly translated as ‘Rising out of the East' or ‘Rising out of Asia'
(www.kiamotors.com, History at Glance)

1. Introduction
The arrival of a number of foreign investors is a confirmation that Slovakia is one of the most attractive locations in central Europe. In this report, we will be looking at the reasons why Kia Motors, a Korean automobile manufacturer, chose to begin a greenfield investment in Slovakia rather than their main opponents, Czech Republic, Hungary and Poland.
2. Company Outline
Name: KIA MOTORS CORPORATION
Major Products: Automobiles
Industry Classification: Transport equipment
Date of Establishment: December 11, 1944
Amount of Capital: 1.85 trillion Won (USD1.54 billion)
Number of Employees: 31,196
(www.kiamotors.com)
Kia was established in 1944 in Seoul, and is the oldest vehicle manufacturer in Korea. It started as a family......

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Title: Kia Investment In Sovakia
Approximate Word Count: 1455
Approximate Pages: 6 (250 words per double-spaced page)

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