Introduction
E-marketing is defined as "a type of e-commerce that achieves marketing objectives through the use of electronic communications technology such as the internet, mobile phone, e-mail, and databases" (Smith & Chaffey, 2005). Smith and Chaffey (2005) emphasizes the following points:
1. It should not be the technology that drives e-marketing, but the business returns from gaining new customers and maintaining relationships with existing customers.
2. E-marketing does not occur in isolation, but is most effective when it is integrated with other communications channels such as telemarketing, direct-mail, personal selling, advertising, publicity, sales promotion, and other promotional techniques
3. E-marketing should be based on knowledge of customer needs developed by researching their characteristics, behaviour, what they value, and what keeps them loyal.
4. Online channels should also be used to support the whole buying process from pre-sale to sale to post-sale and......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Industry Analysis Paper
Approximate Word Count: 1272
Approximate Pages: 6 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every term paper on this site, including the term paper on Industry Analysis Paper, for as long as you remain a member! That's over 100,000 online term papers and written research papers at your fingertips!

You could be reading our college term papers on Industry Analysis Paper in less than two minutes!

Other term papers sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 termpapers and sample research papers for as little as $29.95!

1. Industry Analysis Paper:
   

   INDUSTRY ANALYSIS PAPER: INDUSTRY ANALYSIS PAPER: Direct Sellers of Personal
   Care Products School of Business Administration ECO ... ...

2. Industry Analysis Paper
   

   Industry Analysis Paper. Introduction E-marketing is defined as "a type
   of e-commerce that achieves marketing objectives through ... ...

3. India Paper Industry
   

   ... INDUSTRY ANALYSIS Structure of Indian Paper industry Production capacity is almost
   equally divided into three main fiber groups which are recovered paper, agro ... ...

4. Decision-Making Model Analysis Paper
   

   ... Jan 06, 2006 Decision-Making Model Analysis Paper Introduction In ... This paper will
   discuss the method(s) used, where ... I work in an industry where making poor ... ...

5. Problem Analysis Paper
   

   Problem Analysis Paper. Problem Analysis Final Project: Implementation and Evaluation
   Plan Hurricanes Katrina ... are part of the oil and gas production industry. ... ...