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I. Organizational Background



Overview of McDonald's Corporation

McDonald's Corporation's history began in California, USA in the year 1953 with their founder Mr. Raymond Albert Croc. It is currently the leading global fast food retailer operating more than 30,000 local restaurants, serving approximately 50 million people everyday in more than 119 countries worldwide. Some of McDonald's products are the world famous French Fries, Chicken McNuggets, Egg McMuffins, Sundaes and Quarter Pounder. It is one of the world's most well known and valuable brands and holds a major share in the fast-food business in almost every country they operate. (McDonald's corporation, 2006). The famous company operates other restaurant brands like Aroma Café and Boston Market and has a minority stake in Pret a Manager. (Hoover's, Inc., 2007) McDonald's acquires Boston market for $173.5 million in the year 2000. (About, Inc., 2007). The company also had a majority stake in Chipotle Mexican...

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Title: IMC Audit Of McDonalds
Approximate word count: 2583
Approximate pages: 11 (250 words per double-spaced page)

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1. Imc Audit Of Mcdonalds
   

   IMC Audit of McDonalds. I. Organizational Background Overview of McDonald's
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2. Issues Management: Spin Or Genuine Commitment?
   

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