STAGE ONE ANALYSIS

Internal Factor Evaluation (IFE)

- Summary step in conducting an internal strategic management audit.
- Strategy formulation tool that summarizes and evaluate the major strength and weakness in the functional areas of the business.
- It also provides a basis of identifying and evaluating relationships among those areas.

KEY INTERNAL FACTORS

STRENGHTS WEIGHT RATING WEIGHTED SCORE

Worldwide designer, marketer and distributor of sports, 0.11 3 0.33
fitness and casual footwear and apparel - 3rd in the
World
Pump ® Technology 0.11 4 0.44
Innovative technology in footwear and apparel - 0.14 4 0.56
committed to R&D spending, state-of-the-art product
development technology
Use of broadband to advertise - reducing reliance on 0.06 3 0.18
Television ads
Focus on children and youths as target markets. 0.06 3 0.18
Diverse product lines 0.09 4 0.36
Efficient manufacturing practices 0.04 3 0.12
Strong......

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Title: Ife And Efe For Reebok
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