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IBMS, PT3 Diemen, April 2007
Analysis of integrated marketing communications campaign
Dove Pro - Age.
Prepared for: Menno van Voorthuizen
Prepared by: Ewa Kozlowska
(405825)
Table of contents:
1. Introduction. 3
2. Marketing communications and branding. 3
3. Target groups and positioning. 4
4. Analysis of elements of communication mix, and message strategy. 4
5. Integration level of the communication. 6
6. Marketing communication objectives. 6
7. Building a relationship with customers. 7
8. The campaign’s influence on the brand equity. 7
9. Type of the research used to define marketing communication direction. 8
10. Conclusion. 9
11. Bibliography. 10
1. Introduction.
This report present the analysis of the communications campaign of Dove Pro Age, which is a part of the big Campaign for Real Beauty. Dove is one of the brands of Unilever. It has......
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Title: Analysis Of Integrated Marketing Communications Campaign
Approximate Word Count: 3006
Approximate Pages: 13 (250 words per double-spaced page)
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