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Florentino Perez had been elected for the second times in June 2000 as the president of Real Madrid. Perez had promised to turn around the club's finance, bring in world class talent, and extent the club's brand around the world through multiple channels.
Under Perez management, Real Madrid had mission to nurture and project the club brand worldwide. But Perez had some problem with his mind, these problem lead him to think twice about his management decision. These problem are :
1. According to Real Madrid strategy (to buying a worldwide class player), planning in 2008 required worrying about the talent. Which is the talent are getting older and older.
2. Competition between professional club such as CHELSEA in buying some player, in this case Chelsea can bring a world class player with extraordinary' price to the club. It makes Real Madrid board worry about this condition.
3. In soccer there is an uncertainty factor, such as lose the match or get knockdown from the big......
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Title: Real Madrid Marketing Harvard Business Case
Approximate Word Count: 429
Approximate Pages: 2 (250 words per double-spaced page)
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