In this highly competitive industry, first and foremost, Tetrosyl would need to develop a strategic plan based on market intelligence of intensive analyses of the industry, customers, competitors, distribution channels and emerging technologies.

Tetrosyl should adjust positioning and differentiation strategies to varying product life cycles (PLC). As Swan and Rink (1982, p. 76) notes, "marketing strategy should be both a response to and an effective agent on the [PLC] cycle".

The initial success of Tetrion can be attributed to the 'pioneer's advantage through product innovation and differentiation (i.e. the first ready-to-use, all purpose filler in the market). While Tetrion have a time-in-market advantage, this advantage could be overtaken by competitors with a faster diffusion rate (Niedrich & Swain 2003, p. 478).

Hence, in order to sustain market growth, Tetrosyl should adopt a "pre-emptive defence" strategy where it anticipates and repositions itself to fend off......

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Title: Tetrosyl: Marketing Strategies
Approximate Word Count: 578
Approximate Pages: 3 (250 words per double-spaced page)

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1. Tetrosyl: Marketing Strategies
   

   Tetrosyl: Marketing Strategies. In this highly competitive industry, first
   and foremost, Tetrosyl would need to develop a strategic ... ...