Introduction

The following report has been complied according to your request for an analysis of overseas opportunities for international development of Cornflower Blue.

It therefore comprises the following four elements:

• An assessment of the key SLEPT factors that will impact on the company's operations.
• An outline of the Marketing Research undertaken to help the analysis of this opportunity.
• A brief look at the strategic options open to the organisation, followed by recommendations on the right strategy to adopt to market its range/services in Spain.
• An explanation of the proposed pricing policy and the promotional strategy.

The report also includes my recommendations for various elements of the marketing mix as well as appendices containing important forms required to be filled before starting business in Spain.

Executive Summary

The proposed International expansion plan for Cornflower Blue is as follows:

Recommended location - Madrid, Spain......

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Title: International Marketing
Approximate Word Count: 2900
Approximate Pages: 12 (250 words per double-spaced page)

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