MARKETING INTERNATIONAL

THE CASHEW CASE

INTRODUCTION

Cashews have their origin in the Brazilian jungle. The Tupi Indians ate the cashew apple in the past. Later the Portuguese spread this tree to other tropical countries trying to grow this tree on plantations but the vulnerability of the tree towards insects makes made it impossible.



Cashews are composed of a fruit and a nut. The fruit was exploited earlier because it matures first, is bigger then the nut and processing the nut is more complicated. Later, the nut became more important then the fruit because of higher popularity of the Indian population.

By the introduction of the cashew nut processing industry in India the nut became more popular in India. Almost 50% of the Indian cashew production was for own use, the rest of was for exportation. Anyway India was the strongest export country in cashew nuts world wide until mid of the seventies.

This world leadership in producing cashew nuts is the......

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Title: Case Cashews India Brazil
Approximate Word Count: 2159
Approximate Pages: 9 (250 words per double-spaced page)

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