Marketing Research and Buyer Behavior

The four main stakeholders our textbooks refer to are the:
• marketing researcher,
• client,
• respondent
• the public.

Each stakeholder has a different role to play and ethical issues that can arise with their participation in the project.

Unethical practices such as low-ball pricing, abusing respondents, black-box branding, sales of unnecessary research, allowing subjectivity and violating the confidentiality of the client; are some of the more common supplier mis-practices encountered.

Clients have a responsibility to be aware of practices that can lead to unethical outcomes. Some such actions are bid requests, methodology, false promises and unauthorized requests for proposals.

Well established ethical guidelines to resolve ethical dilemmas in marketing research are critical for resolution.

The level of professionalism and ethical practices can be raised through study and participation in organizations such......

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Title: Marketing Research And Buyer Behavior
Approximate Word Count: 391
Approximate Pages: 2 (250 words per double-spaced page)

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