Revlon, Inc. ¬¬ 2004

INTRODUCTION
Revlon Inc. was founded in 1932 by Charles Revson, Joseph Revson and Charles Lachmann. The Company began with only one product – nail enamel. Revlon Inc. later introduced other numerous products such as fragrances, manicure and pedicure instruments, and other cosmetic products. Within six years, Revlon Inc. turned into a multimillion dollar organization, becoming one of the most recognized cosmetics names in the world. Revlon Inc. is now one of the world's leaders in cosmetics, skin care, fragrance and personal care. Their vision is to "provide glamour, excitement and innovation through quality products at affordable prices."

In 1985, Ronald Perelman gained control of the company in a hostile takeover and now owns approximately 83 percent of Revlon. Perelman helped return the company to its roots (of cosmetics) and sold off the healthcare products. He refocused the company to become an internationally known manufacturer and seller of......

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Title: Revlon - 2004
Approximate Word Count: 3351
Approximate Pages: 14 (250 words per double-spaced page)

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