Cultural Bias in the Media

By Daniel L. Wilson

Peru State College

Culture Bias in the Media
Studying the trends in regards to portrayals of minorities in media, in television and programming in relation to the impact portrayals have on viewers' attitudes and beliefs, serves two main purposes: (1) it is important to understand the degree of how minorities are depicted so that changes, if needed, can occur; and (2) there is a need to determine if the portrayals of minorities on television exacerbate racial stereotypes (Mastro, 2000).
Devine (1989) contended that the negative perceptions and stereotypes of racial minorities are widely held and culturally embedded intentionally and inadvertently within the American public. Continuing with stereotypes on television does nothing to help the situation. "Minimal representation, in conjunction with possible stereotyping, would accentuate the probable impact of television on racial perceptions" (Mastro, 2000, p. 698). The......

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Title: Culture Bias In The Media
Approximate Word Count: 1827
Approximate Pages: 8 (250 words per double-spaced page)

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