CrysTel, an Illinois based telecommunications company, offers a diverse line of products and services. Due to the frequent advances in the telecommunications field, regular changes in both the administrative and technological side of the business are anticipated. "Companies in every industry are increasingly being challenged to build the capacity for change, not only in response to competitive and technological pressures but also in anticipation of those changes" (Kerber & Buono, 2005, p.23). The top management at CrysTel is concerned with optimizing flexibility, promoting innovation and coping with frequent change and has decided to apply behavioral change techniques through the use of a consultant in order to build a culture that can sustain constant change.
Implications of Change
"The driving force of culture change is the marketplace. Its urgencies represent the only compelling rationale for organizational change" (D'Aprix & Tyler, 2006, p.23). In order to determine if CrysTel......

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Title: Crystel - Managing Change
Approximate Word Count: 2851
Approximate Pages: 12 (250 words per double-spaced page)

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