1.
2. MARKETING CONSIDERATIONS

In order to understand the most important challenges of the techniques and strategies adopted in the adverts included in the portfolio, it is important starting with the following MARKETING CONSIDERATIONS about this Industry:

1. It is very important to recognize this market as a typical market of services. That is going to have consequences in all the analysis, but mainly two:

- In the consideration of not only four "p" of the marketing mix (price, product, place and promotion), but also another three or four, which would be People (which is said to be the most important of the additional "p"), Physical Evidence, Process and Productivity&Quality (the last one only added by some authors as Lovelock, Vandermerwe&Lewis).

2. Is a market in constant evolution. Fifteen years ago it was a Monopoly in nearly all countries in Europe, after it became a market with oligopolistic competition with a small percentage of the population as......

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Title: Marketing Portfolio Of Airlines Industry
Approximate Word Count: 2530
Approximate Pages: 11 (250 words per double-spaced page)

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