Porter's Forces for Airline industry
Threat of new Entrants is low due to deregulation and availability of alternate sources of fund.
Low Bargaining Power of Buyers due to large number of customers.
High Bargaining power of suppliers as there are only two suppliers namely Boeing and Airbus.
Threat of substitutes – there are no substitutes for long distance traveling; threat is high for short distance travelers, people prefer to travel by alternate transportation (buses, trains and cars).
High Degree of rivalry as airlines offer competitive prices, similar experiences and have different frequent flying programs to maintain customer loyalty, along with customer service.
Internal Assessment of Jet Blue using Value Chain: The primary forces are:
Inbound logistics – Internet booking has helped Jet Blue in effectively managing ticket sales.
Operations – Efficiency through reduced paperwork, faster turnarounds, higher aircraft utilization, no meals, paperless tickets, maximum......

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Title: Jetblue
Approximate Word Count: 272
Approximate Pages: 2 (250 words per double-spaced page)

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