International Case: McDonald's: Serving Fast Food Around the world.
Answer 1:
A thorough understanding of the case leads us to the following opportunities and threats for McDonald's.
Opportunities
1. People always want high quality at a moderate/low price. They also need fast service in spotless surroundings. McDonald's, due to its global presence and international practices, can provide all these at an affordable price.
2. The Eastern countries were not introduced to fast food. Fast food had barely touched many cultures then. Hence, McDonald's saw fast food as an attractive business in the far eastern countries.
3. They are in family-oriented business and there was no other chain with similar services in fast food who were offering services to the entire family in Europe. In fact, McDonald's saw a great opportunity by way of selling products for children in Europe where children were not welcomed in restaurants.
4. The taste for Fast food, especially American style, is......

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Title: Mcdonald's: Serving Fast Food Around The World
Approximate Word Count: 674
Approximate Pages: 3 (250 words per double-spaced page)

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