Introduction
Although advertising has been around for centuries, explicit "branding" is a product of the late 1800s and came about during the Industrial Revolution.1 Due to the lack of regulation within certain industries and the prevalence of hazardous products, brands were introduced to increase the reputation and value of a particular manufacturer.1 Much like today, brands were synonymous with certain attributes, like quality and safety, that manufacturers wanted to convey.
Despite its many benefits, advertising has been met with an onslaught of debate and criticism. This paper addresses the criticisms and the benefits of advertising so that, hopefully, readers can make their own informed decision on whether advertising is a friend or a foe in our society. However, no matter the controversies surrounding advertising, it's safe to say that it's here to stay.
Everyone's a Critic
Advertising is "accused of encouraging materialism and consumption, of stereotyping, of causing......

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Title: Advertising: Friend Or Foe?
Approximate Word Count: 3094
Approximate Pages: 13 (250 words per double-spaced page)

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