Strategic Management and Business Policy
July 21, 2007

Brief History of Nissan/Renault:
In 1990 the consolidation auto industry was increasing cost of developing more sophisticated vehicles and worldwide production overcapacity. Both Nissan and Renault were eagerly looking for a partner to compete in the 21st century. Nissan was rebuffed by both Chrysler and Ford. Renault was turned away by other Japanese automakers that made both companies reach an agreement on a global alliance in 1999.
The combination made sense that both companies main sales territories and production were corresponding. Renault needed Nissan and Nissan needed Renault due to the production side of the pattern and on a global basis that held more then nine percent market share that would position the combination number four worldwide in the auto industry. (Spiritus, 2005)

Main Problem:
The main problem that Renault and Nissan are facing is their financial problems, that is one reason why the Ford......

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Title: Strategic Management And Business Policy
Approximate Word Count: 635
Approximate Pages: 3 (250 words per double-spaced page)

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