I will be referring to Susan Douglas' book, Where the Girls Are, to discuss how representations of femininity in popular culture evolved before and after the woman's movement. For the children born after World War II, the media's influence was extraordinary. These children were the fastest growing market segment and were referred to as the "baby boomers". The preteen and teenage girls were the first generation to be relentlessly isolated as a distinct market segment. Advertisers knew they had to speak to the young women of this generation in a way that encouraged distinctions between teenagers and adults in order to go against the usual parental guidance in which provided fiscal restraint. "So at the same time that the makers of Pixie Bands, Maybelline eyeliner, Breck shampoo, and Beach Blanket Bingo reinforced our roles as cute, air headed girls, the mass media produced a teen girl popular culture of songs, movies, TV shows, and magazines that cultivated in us a highly......

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Title: Feminism After Wwii
Approximate Word Count: 1110
Approximate Pages: 5 (250 words per double-spaced page)

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